Cigarette Racing Team of Miami, FL, welcomes Central Florida's Ultimate Marine to its dealer network.
The Orlando-based retailer's lines include Blackfin, HCB, Sea Pro, Invincible and Monterey, among others. Cigarette Racing Team CEO Alex Ruiz told Speedboat that Ultimate Marine will officially become its sixth dealership, after adding mega-dealer Big Thunder Marine (Lake of the Ozarks, Palm Beaches), back in March of this year. Their other dealers include Lip-Ship Performance (North Miami, FL), Top Gun (Miami, FL), Chief Marine Group (Florida Keys) and Wires Only (Los Angeles, CA). Ultimate Marine will cover the Central Florida area, Ruiz said.
"We're extremely excited to be expanding our service centers across the country," Ruiz added. "Ultimate Marine has had an outstanding track record—they have market-leading expertise and the ability to identify, attract, and deliver our brand's vision to our customers and provide the unique customer experience that Cigarette prides itself on."
The partnership has been in the works for several months, as members of the Cigarette team have been in talks with Ultimate Marine CEO Joe Labon. Ultimate took delivery of its first Cigarette last week, a 41 Nighthawk, which will be on display at the Cigarette Racing Team dock at the upcoming Fort Lauderdale International Boat Show (FLIBS) Oct. 26-30 (Dock H Slip 837). Cigarette will also be showcasing one of its 515 models, as well as a 42 Auroris. Ruiz also told Speedboat that Cigarette is planning to unveil new boat models in 2023 and 2024.