Powerboat P1 has announced a new partnership with Celsius Holdings Inc., a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand Celsius, a lifestyle energy drink. A pioneer in the rapidly growing energy category, it has become a Series Partner and designated Official Energy Drink for the P1 Offshore and P1 AquaX championships.

The comprehensive sponsorship package includes Celsius receiving national television exposure through P1’s distribution on Bally Sports Regional Networks in the United States, and significant on-site activations including Celsius product giveaways, street teams, prominent signage, coverage through P1’s social media and public relations programs, and a sponsorship of Ignite Offshore Racing’s Super Stock class race boat.

Celsius is marketed as a premium alternative to traditional energy drinks. Made with premium ingredients, seven essential vitamins and zero sugar, Celsius is a global top-selling lifestyle energy drink created to help people live fit, exceed their goals and elevate their everyday lives.

“We’re thrilled to welcome Celsius to the Powerboat P1 family,” said Powerboat P1 Director of Communications Cole McGowan. “Sarasota is a fantastic event to launch our partnership, and we’re excited to introduce exciting new engagements for fans at our races. Celsius embodies the active and dynamic lifestyle that our P1 Offshore and P1 AquaX brands are all about. We’re looking forward to providing our platform to help Celsius achieve their business objectives and provide fans a great experience.”

“Celsius is an exciting addition to our growing team,” added Chris Hopgood, driver and owner of Ignite Offshore Racing. “We have a lot of early mornings and long days in this sport, and Celsius will help fuel the entire team’s performance.”

The next P1 Offshore and P1 AquaX race event will be in Sarasota on Florida’s Gulf Coast this coming weekend, July 1-3.