The Second Annual Sheboygan Midwest Challenge, produced by Powerboat P1 takes place Aug. 9-11 and promises exhilarating powerboat racing on Lake Michigan.

The weekend promises a festive atmosphere with two full days of world-class powerboat racing. The fun begins on Friday, Aug. 9, with a Downtown Block Party showcasing plenty of powerboats on display, food, drinks, and live music. Then on Saturday and Sunday over 50 race teams will compete for the checkered flag with Class 1 teams reaching speeds of up to 160 mph. The best viewing area is along the lakefront at the end of South Pier Drive. Throughout the weekend, race teams will be on display in Deland Park.

New to the event this year is an enhanced VIP Viewing experience and the Class 1 Experience. This year’s VIP viewing experience offers upgraded amenities for guests, a live stream of all the race action, expanded seating options, and enhanced dining and beverage selections with a cashless experience making purchases a breeze. Corporate hospitality areas will also be available.

The Class 1 Experience will provide race fans with a true behind-the-scenes tour of the biggest and fastest powerboats on the water. It includes private access to parties, events, private tours, team meet & greets, and ultra-premium race viewing on both race days. “We aim to create a memorable experience for race fans and attract more people to this thrilling sport," says Hospitality Director Christy Masters.

Last year’s event generated an estimated $4.7 million in economic impact and attracted 43,000 visitors to the area. It not only boosted the local economy but also significantly raised the profile of Sheboygan, with Powerboat P1’s national and international television coverage showcasing the city’s many attractions to a worldwide audience of more than 230 million homes.

"I am thrilled to welcome back this exhilarating event to the Malibu of the Midwest," says Sheboygan Mayor Ryan Sorenson. "It not only showcases our city’s beautiful shoreline and Lake Michigan but also brings an opportunity for our talented local establishments and entrepreneurs to showcase their talents, further enriching the overall experience for our visitors and residents alike. These are some of the best summer events; start your engine, Sheboygan!"

Community partners for the event include Visit Sheboygan, the City of Sheboygan, and the Sheboygan County Chamber. Net proceeds raised from this year’s event benefit will benefit the P1 Marine Foundation, a non-profit that focuses on conservation by raising awareness of threats to our oceans, supporting research, and providing youth scholarships for students going into the field of marine conservation.

Sheboygan received the APBA Best Race Site Award last year for hosting the inaugural Midwest Challenge. It is the third event in this year’s P1 Offshore series following races in Cocoa Beach, FL, and Lake of the Ozarks. Additional races include Sarasota, FL, in September and St. Petersburg, FL, in October. For tickets and more information visit P1offshore.com or Class1world.com.