P1 Offshore—the flagship championship of preeminent marine motorsport promoter, Powerboat P1 USA—has announced a new partnership with Papa’s Pilar, the ultra-premium rum brand inspired by the adventurous spirit of author Ernest Hemingway, for a series of multi-event activations at this year’s flagship powerboat racing competitions.

The new partnership will see Papa’s Pilar named as the official rum of the P1 Offshore series for the 2022 racing season, bringing their storied brand and award-winning rums to offshore powerboat racing fans. The partnership will include a pop-up activation at the P1 Village, a new fan-engagement zone with unique experiences and vendors, being introduced at the P1 Offshore Sarasota Grand Prix and carried forward through the season. Inherently connected to the water as the rum brand is named in honor of Ernest Hemingway and the Pilar, his prized fishing boat, Papa’s Pilar rum pairs perfectly with the P1 Offshore lifestyle.

“Hemingway had many passions but his one true love was his boat, Pilar,” said Jessie Behar, Director of Consumer Strategy & Engagement for Papa’s Pilar. “He spent much of his time out on the water and lived a lifestyle where he was never a spectator. Papa’s Pilar was crafted to honor that sense of spirit. We consider ourselves citizens for the ocean and we’re excited to partner with P1 Offshore to continue honoring Papa’s legacy while engaging with racing fans and boating enthusiasts who share that same adventurous spirit.”

P1 Village attendees and VIP ticket holders will have access to custom-produced merchandise, giveaways, music, games, and signature Papa’s Pilar cocktails.

“We are thrilled to be associating with Papa’s Pilar and are eager to develop compelling and fun engagement together with our lifestyle brands,” said Tim Ramsberger, CEO and President of Powerboat P1 USA. “We look forward to helping continue the rapid growth and reach of Papa’s Pilar through our expanding entertainment platforms.”

Papa’s Pilar is born of the finest rums, each hand-selected from diverse geographies with varying distilling methods, ages and taste profiles. Artfully-finished in distinct barrels and optimized for taste to create the perfect pour. Papa’s Pilar represents the original spirit of rum, bold and worldly—just like “Papa” Hemingway. In true Hemingway spirit, Papa’s Pilar works with local and national charitable foundations and causes that support ocean conservation and reef restoration to preserve what matters.

2022 Event Schedule:

• P1 Offshore Thunder on Cocoa Beach Grand Prix, May 21-22
• P1 Offshore Sarasota Grand Prix, July 2-3
• P1 Offshore St. Pete Grand Prix, Sept. 3-4