Powerboat P1, the international marine motorsport promoter, has announced that Mercury Racing is returning as title sponsor of the 3rd Annual Mercury Racing Midwest Challenge, taking place Aug. 8-10 on the shores of Lake Michigan in Sheboygan, WI.
This high-energy event - now a staple of Sheboygan’s summer calendar will serve as:
• Round 2 of the Monster Energy P1 Offshore Triple Crown.
• Round 3 of the Monster Energy P1 AquaX Championship.
• Round 3 of the APBA Offshore National Championship.
The event is a festival-style celebration of powerboat and personal watercraft racing, expected to draw more than 50 race teams from across the U.S. and abroad. Previous years have welcomed competitors from Australia, Italy, Sweden, and Norway, highlighting the event’s global reach.
Mercury Racing, based just down the road in Fond du Lac, WI, has long been a pillar of the powerboat racing community. After title-sponsoring the inaugural Sheboygan race in 2023, the company returns this year to support an even larger and more immersive fan experience.
“This is our hometown event,” said Anna Frazier, Brand Manager of Mercury Racing. “Sheboygan offers world-class water conditions, strong community support, and it’s less than an hour from our headquarters. We're proud to return as title sponsor and celebrate this sport in a place that means so much to us.”
The event kicks off Friday night, August 8, with a Downtown Street Party from 6 p.m. to 10 p.m., centered around City Green, featuring:
• Live music by Nashville recording artist Andy Velo.
• Food trucks and local vendors.
• Meet-and-greet access with powerboat and jet ski race teams on display.
• Racing takes center stage on Saturday and Sunday, with full days of P1 Offshore and AquaX competition, visible from the South Pier Lawn near Blue Harbor Resort—offering the best vantage points on the course.
The Pit Area at Deland Park will once again be open to the public, giving fans behind-the-scenes access to race teams as they prepare their high-performance machines for battle on Lake Michigan.
Mercury Racing will anchor the Fan Zone at the end of South Pier Drive with a significant display activation featuring high-performance products and official Mercury Racing merchandise for sale. Additional vendors, food trucks, and interactive experiences will fill the Fan Zone, enhancing the event atmosphere.
Fans can enjoy all activities for free, but VIP Hospitality Tickets are available for purchase, offering:
• Catered lunch and full bar.
• Lounge seating with shade.
• Private viewing area with screens and live commentary.
“Mercury Racing has been a leader in powerboat racing for over 50 years,” said Azam Rangoonwala, CEO of Powerboat P1. “We’re honored to continue our partnership with them and to present Sheboygan with a truly world-class marine motorsport festival. This event brings together multiple racing disciplines in one location, and the energy it brings to the region is undeniable.”
The Mercury Racing Midwest Challenge will be televised live nationally on the RACER TV Network and the Powerboat P1 YouTube Channel.
For full event details, sponsorship information, or to purchase VIP Hospitality Tickets, please visit powerboatp1.com