Volvo Penta has signed a deal to become the major owner of outboard motor manufacturer Seven Marine—enabling the Swedish company to extend its scope of world-leading integrated propulsion systems.
“With this acquisition, Volvo Penta is entering the outboard motor segment,” said Volvo Penta president Björn Ingemanson. “With Seven Marine, we are on a journey to expand the scope of supply with our customers and invest in the growth of a platform to shape the future of the outboard industry.”
The deal will broaden Volvo Penta’s technology platform, offering a modular, cutting-edge solution—regardless of the energy source—to deliver the desired power in the water. Seven Marine will be able to further develop its existing innovative outboard technology to satisfy a wider range of needs for its premium and exclusive customer base. This acquisition will strengthen the company’s combined footprint in the marine market.
“This is an exciting step for Volvo Penta,” said Ron Huibers, president of Volvo Penta of the Americas. “We are combining the strength of two highly innovative companies to deliver an unbeatable engine range for the gasoline segment. We will not only come to market with an extremely attractive outboard solution, but we will deliver the benefits of our world-class service network to a broader range of customers.”
Based in Milwaukee, WI, Seven Marine was founded in 2010 by a team with many years’ specialist experience in marine technology. With a proven track record in delivering high performance gasoline outboards for the high-end leisure market, Seven Marine produces the most powerful outboard models in the world, running at 557 and 627 hp.
Volvo Penta, meanwhile, has over 110 years of experience as a market leader in engine and propulsion systems, delivering a history of innovations to the marine industry, such as the Aquamatic Sterndrive, Volvo Penta IPS, and Forward Drive.