Powerboat P1 has announced a new sponsorship with A-Game Beverages, which sees it becoming a Series Partner for the P1 Offshore race season.
Based near Orlando in Central Florida, A-Game produces hydration drinks for adults and children with no artificial flavors, colors and sweeteners. The drinks are made with ingredients that include pure Icelandic glacier water, honey, pure cane sugar, sea salts and eight essential vitamins to provide clean, guilt free hydration. An alternative to the everyday sports drink, A-Game is an innovative hydraformulate that refuels, rehydrates and reenergizes the body to keep it at peak performance.
The company is not a newcomer to the motorsport world, being a sponsor of NASCAR racing, but this is its first venture into powerboat racing. The comprehensive sponsorship package includes A-Game receiving television exposure through P1’s six broadcasts in the United States and internationally, sampling opportunities at the welcome events and in hospitality facilities at races in the P1 Offshore series, signage at race events, VIP hospitality, ongoing coverage through P1’s social media and public relations programs, and a sponsor of Shaun Torrente Racing’s 32′ catamaran.
“We are confident that our new relationship with P1 will provide a platform to spread the word about our drinks in new areas and open new doors for us,” explains Randall Greene, CEO of A-Game Beverages. “The sponsorship with Shaun Torrente’s team will give us first-hand involvement with highly professional racers in the largest and most competitive class in the offshore championship.”
“The aim for us in our new partnership with A-Game Beverages is to deliver tangible, commercial results to meet their business needs,” adds P1 CEO Azam Rangoonwala. “As a Series Partner, they will benefit from our extensive television broadcast schedule – with our one-hour shows after each race event being screened in the United States on Bally Sports regional sports networks and CBS Sports Network, and also on leading sports channels around the world – and involvement with one of our leading race teams. Partnerships are at the heart of our business and we will be working closely with A-Game Beverages over the coming months.”
The next P1 Offshore race event will be in Sarasota on Florida’s Gulf Coast this coming weekend (June 26-27).